Your Home For Health

When Jackson Hospital System came to us, they’d been losing visits to larger systems in bigger cities around the state. So our job was to craft a new message and a new campaign that spoke to the innovative quality of care that people had right in their backyard. That sentiment was at the heart of the “Your Home For Health” tagline and campaign. The line worked on a couple of levels to address their needs. It spoke to Jackson being the one place they could go for all their healthcare needs. And stay in their hometown to get care without having to travel around the state. Check out the work from this scrappy rebranding campaign.