A Healthier Way To Take Care of Healthcare Furniture

In the world of healthcare and hospital furniture, one of the biggest issues is taking care of your furniture over time. Because ultimately, healthcare furniture plays a big role in the comfort and the care of patients and their families. So if healthcare furniture isn’t comfortable or in working condition, that can be a big issue for hospitals and their patients. That’s where IOA came in with an innovative new way to keep track of your furniture and easily get assistance or parts with a quick scan of your phone. I had the chance to come up with the name for the program, “IOA for Life.” In addition, I helped come up with the materials and the program to help sell it to hospital administrators. While we wanted to use video, a live action shoot would have been too expensive. Instead, I recommended using 3D and CGI to tell the story. We crafted a video, a direct mail piece and I even got to assist with the app content and design. This promotional effort resulted in a successful launch for their innovative new healthcare-related service.

Check out some of the initial 3D keyframes that went along with my script. Then see the full video.