A New POV On Your Healthcare

Baptist Health needed to create a new campaign around their Women’s Health service lines. Through research, I worked with our strategists to identify an insight: busy moms regularly put the needs of their families over their own. This led to our target often putting off wellness visits and other important preventative care milestones. We worked to come up with a new campaign that reminded them to shift their POV and focus on themselves sometimes. This animated campaign shifted the POV throughout the work from first person to the POV of the target to drive home the idea of remembering to focus on your healthcare needs, too. Scroll down to see the illustration style and then the video at the bottom.