Making The Healthier For Everyone

Kaire Kentucky wanted to get the word out about a simple way to help make the air cleaner and make people across the state healthier.We came up with a variety of helpful tips, including one big one. If you’re going to be idling in your car for 10 seconds or more, it makes sense to cut off your car to cut emissions and save gas too. If we could convince just a handful of people across the state to do this, the results would be exponentially cleaner air and healthier residents. Their mantra was “Count to ten. Car off then.” So we crafted blogs, infographics, tips, designed an SEO-rich site, and crafted social content to help spread the word in a fun, simple approachable way. The results? Over two years, the air showed a 21% drop in carbon monoxide-related readings.