Centered On You
Baptist Healthcare System is one of the largest hospital systems in the Midwest. And as part of &Well and Scoppechio, I got the opportunity to create lots of work for them through the years. The tagline for Baptist Health was “Centered On You,” and we made sure our work laddered up to this positioning in a variety of different ways.
In the first campaign below, we came up with the idea “Heart Care That Revolves Around You.” In this spot, the camera rotates around our main character throughout the entire ad while we speak to how our process revolves around you. It’s a simple metaphor, but it really resonated with our audience as Baptist Health experienced unprecedented growth in its Cardiac Service Line during and after this campaign.
A Centered On You Sizzle
Here’s a short video that explains “Centered On You” with a glimpse at some of the other campaigns, ideas and work through the years. We also created a detailed brand guide and an animated “Centered On You” content series noted below. Be sure to check out more Baptist Health work throughout the site.
