When Cancer Strikes, Hit Back

Splat Out Cancer is a one-of-a-kind fundraiser that let people hit back at cancer with paint-filled balloons. We built huge slingshots, cancer cannons and used drones to splat out cancer on the way to raising over $250,000 for the Baptist Health Foundation. This campaign was a blast to help write, conceptualize and then execute as a huge experiential activation. Even more gratifying was getting to experience the cathartic release of people taking out their frustrations on this terrible disease. The campaign featured video, a website, posters, digital content and more. Check it out below.

Credits: Jerry Preyss, Trace Conn, Mark Rosenthal