When Advent Health approached us to create a digital engagement related to their NASCAR partnership, we landed on creating a microsite that drew a parallel between the parts of a NASCAR vehicle, the human body and various wellness screenings. The result was one of Advent Health’s best performing partnership activations leading to record numbers of appointment bookings.

From various media, users were funneled to our microsite engagement where they could explore parts of the car and learn about correlations to the human body, health conditions, and screenings they could get to gauge their own health. At any time, users could dive deeper into a topic on the Advent Health site or schedule a screening.